James Ellis, president
MDI Communications, Mobile, Alabama
jellis@mdimediagroup.com

I had this gnawing feeling that I was not getting what I needed or deserved out of my agency. Things were not working as smoothly as I thought they should. Honestly, I was feeling as though I had to do to something drastic, like change the whole paradigm. I mentioned this to George, a friend for a few years. He said, "Let me come in and see what I can find out." When I ran this idea by friends in the business world, the general agreement was it wouldn't work to bring someone in to hang out and watch how the agency worked. Too loosy, goosy. It needed to be structured and formal. Somebody's patented solution. And internally, when I mentioned bringing George in, my guys threw up red flags all over the place. Would this guy come in and throw everything into turmoil? Get us all fired? I was getting it from all sides. But I decided to go ahead with George anyway because I felt comfortable with him, and I really needed another point of view. It proved to be a smart decision. George quickly endeared himself to both right brains and left brains. He has a non-threatening demeanor. It encouraged openness. And this allowed him to see what was going on. The insight George gained into our particular situation turned into some great suggestions for moving forward. I have to say there was great professional value in the whole process.

Ben West, chairman
22 Squared, Tampa/Atlanta
ben.west@22squared.com

During George's long and productive tenure at 22squared, formerly WestWayne, he employed his innate ability to collaborate with professionals from all disciplines and mindsets to generate excellent outcomes. The firm has always highly valued individuals who have the "bandwidth" and understanding that a team, rather than merely an individual, is the superior avenue for problem-solving and idea-generation. George was exemplary in proving the worth of this modality of working time and again. His exceptional skill at facilitating dialogue and work between Account Management and Creative, now somewhat dated classifications, represented some of the best efforts in the history of our organization.

Karlenne Trimble, deputy managing director
Manning, Selvage & Lee, Atlanta
karlenne.trimble@mslworldwide.com

I have worked with George Fuller for over 25 years. And throughout that time, he has consistently provided me with solid creative advice, invaluable creative direction and insightful process consultation. His rich and deep experience gives me such confidence in knowing that no matter what my challenge might be – client, employee, workflow or content – he can solve it. And not just solve it temporarily – but resolve it completely. I think the best demonstration of my confidence in George was when I had to be out of the office for two months and I asked him to substitute for me. He was great. My clients loved him. Employees were eager to work with him. And the creative product soared. The process for creating powerful ideas is both art and science. With George, you get both. Every time.

Peter Taylor, director of marketing
Sarasota Health Care System, Sarasota, Florida
peter-taylor@smh.com

I hope this doesn't sound too MBAish, but here goes. George has that special ability to blend both creative smarts and strategic insights into the same thought process. I think this makes him well qualified for bringing right and left brain people together to work as one. Though, thankfully, I have not yet needed Cranial Garage at my modest in-house agency, I have had the pleasure of working with George as a copywriter and creative director for many years and on many different projects and regard him as a key partner in the development of my own success. As far as advertising resources go, I have yet to find one that can match his smarts, flexibility and his uncanny ability to deliver just what the project needs. Not too mention, he is kind of fun to work with.